0058 Self harm promo 200x150There has been a growing concern around the number of young people self-harming. Figures show that:-

• 1 in 12 young people self-harm.
• Last year 38,000 young people were admitted to hospital because of their injuries.
• Inpatient admissions due to young people self-harming increased by 68 per cent in the last 10 years.

These figures are just the tip of the iceberg as many young people who self-
harm do not come to the attention of services.

Cello and Talking Taboos

Cello is a leading global insight and strategic marketing group and Talking Taboos is Cello’s flagship social programme. Talking Taboos is designed to take on difficult challenges by using Cello’s skills and resources for good. Cello is kickstarting this programme by working in partnership with YoungMinds on a pro bono basis to help to crack the taboo around self-harm.  

Talking Taboos – Talking Self-harm

We launched our report on 23rd October 2012 at a parliamentary event, hosted by Claire Perry MP and Chair of the Online Child Protection Enquiry.The full report is available here.

What the report found:-

• Self-harm is the number one issue that young people are concerned about among their peers in a list including gangs, bullying, drug use and binge drinking.

• Self-harm is the one issue that all groups (young people, parents and professionals) feel least comfortable approaching with young people.

Other key findings include:-

There is not a balanced or complete understanding about self-harm:-

- Almost half of GPs feel they do not understand young people who self-harm.

- Almost half of teachers, GPs and parents see self-harm as a way to manipulate others.

There is little open communication about self-harm

- Parents associate young people self-harming with failing as a parent and over a third would not seek professional help.

- Teachers feel helpless and unsure about what to say to a young person who is self-harming.

- Three in five GPs say they do not know what language to use when talking about self-harm with a young person.

The report concludes that:-

1) There is a need to increase knowledge around self-harm across young people, parents and professionals.

2) The organisations that provide support need to have a greater online presence in the places young people feel comfortable going.

3) There is an overarching need to help all audiences play a stronger role to build emotional resilience of young people
YoungMinds will be following up on the report as a key part of its stategic plan.