YoungMinds has launched its most ambitious campaign to date, YoungMindsVs, kick-starting a mass movement for change that will improve the mental health of children and young people.
Led by young people YoungMinds Vs campaigns for improvements in the top issues that young people told us are of most concern to them.
The 5 campaigns
Following a consultation with 1,600 young people, YoungMinds Vs is made up of five mini campaigns on their top five issues:
- YoungMinds Vs Sexed Up – Fight the pressure (campaign tackling sexual pressures)
- YoungMinds Vs Bullying – Stop the rot (campaign tackling bullying)
- YoungMinds Vs No Work – Change the record (campaign tackling unemployment)
- YoungMinds Vs School Stress – Rewrite the rules (campaign tackling school stress)
- YoungMinds Vs No Help – Make your feelings loud (campaign tackling access to counselling)
Putting Young people at the centre
Young people are at the centre of the Vs campaign and we will create a national charter for change to improve children and young people’s mental health and wellbeing based around the 5 areas above. The campaign will be backed by thousands of young people and hundreds of organisations. In addition:
- An Activist Network of over 1,500 young people will raise awareness of the campaign in their communities and online.
- 100s of Media Champions will represent the campaign in the media - galvanising the voice of children and young people seeking change.
- Young people will work with local and national decision makers to directly influence services and support for young people.
YoungMinds Vs is being funded by The Big Lottery fund from its Reaching Communities programme and Comic Relief. To register your interest in the campaigns and to get involved email YMcampaigns@youngminds.org.uk
Our highly successful young people's VIK project has now closed due to the end of our Lottery-funded grant.
Between them, our young campaigners have changed the face of mental health services forever, have made a huge dent in the stigma surrounding mental health and have raised awareness of the vital importance of children and young people’s resilience and good mental health across the nation.
They've met with government ministers, spoken in parliament, sat on national and regional decision making bodies, campaigned on the streets, been interviewed by national and regional print and broadcast media and ensured that young people’s voice in children and young people’s mental health services is heard, valued and acted on.
This has included:
- launching a national manifesto for better mental health that has become the leading publication on young people’s demands for what needs to change
- meeting with government ministers and speaking with them on public platforms in parliament
- being involved in a range of national government consultations
- making a series of three films about mental health stigma
- developing all the participation support for the first phase of the children and young people’s IAPT programme
- launching a London specific manifesto for the recent mayoral elections
- influencing the training curriculum for the Royal College of Psychiatrists
These are just a few highlights, there are so many more!