Helping young people look after their own mental health
It has never been more important to provide young people with safe, and trusted mental health information and support than during the pandemic.
Our website, social media channels and Textline proved to be vital and trusted resources during a challenging year for young people’s mental health.
We provide young people with advice to help them know what to do if they are struggling and where they can get support.
Our vision is for no young person to feel alone with their mental health – and through our digital support, we can achieve exactly that.
Our strategic aims
Every young person who needs us can find us quickly and easily.
Every young person we engage with feels more hopeful about their mental health and can do something positive to improve their situation.
Every young person who wants to be a source of support to their friends can come to us to gain the skills and confidence to do so.
Covid-19 impact
In response to the pandemic, we created an online mental health hub to support young people during lockdown.
Our coronavirus hub landing page which signposts to information and support was visited 183,727 times.
Our rapid social media response reached over 1 million young people on Instagram and over 7 million people on Twitter in the first two months of lockdown.
This partnership with Mental Health Innovations means that any young person in the UK experiencing a mental health crisis can access free support, 24/7.
Last year there were 31,717 conversations with 13,345 texters, a 98% increase on young people using the service via YoungMinds.
86% of users said the conversation they had was helpful.
408 conversations led to an active rescue.
Information and support for young people
Our ‘Find Help’ pages, which provide information and support for young people, saw a 62% increase in UK users to 2.9 million, and 89% of these say they found the support helpful.
74% of young people tell us they felt more hopeful about their mental health after accessing our website.
Our #NotAllOnYou campaign was designed with Activists to help young people support their friends who are struggling with their mental health, while also looking after their own.
By learning how to support others, young people could also understand how to look after their own mental health too.
The campaign reached over 1.9 million young people, with over 850,000 people watching our animated films.
78% of under 25s who took our survey after visiting our campaign page said they learnt something new about how to support someone who is struggling with their mental health.
84% of those respondents also felt more confident to support a friend as a result.
Our campaign with ITV and Mind, Britain Get Talking, featured a film that saw over a hundred celebrities call on people to stay connected and keep talking during lockdown. From the campaign, 6.4 million people reached out.
