Cookie policy

To update your cookie preferences, click the button above that says 'manage cookies'. You can also view this cookie policy page anytime by clicking the link in the footer of every page. 

Cookie Policy

Please read this cookie policy carefully as it contains important information on how we use cookies on our website. This policy should be read together with our Privacy Policy which sets out how and why we collect, store, use and share personal information generally. It also sets out your rights in relation to your personal information and details of how to contact us and supervisory authorities (organisations that make sure we’re following the right rules and regulations) if you have a complaint.

What are cookies?

Cookies are small text files that are stored on your computer, phone or any device you use to access our website. They are used on almost all websites.

When you visit our website, we use these cookies stored on your device to help us improve the website, for example, by making our information and advice easy to find and user-friendly. It helps us improve our services to young people, parents and carers as well as professionals working with young people.

These cookies are downloaded and stored when you visit our website and can be used at a later date. They also help us to recognise you and your device and store some information about your preferences or past actions. These are things like if you’ve visited our website before, and what pages you look at.

If you would like more information on how cookies are used on websites, including what you can to do control what cookies are stored and shared, take a look at:

The websites above are published by the UK Information Commissioner’s Office (ICO). The ICO makes sure organisations like us in the UK are collecting your data and information in line with the law. They also make sure you have a right to control your information and data.

Cookies on our website

We will ask for your consent to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested (e.g. to enable you to put items in your shopping basket and use our check-out process).

You can withdraw any consent to the use of cookies or manage your cookie preferences by clicking on the update cookie button at the bottom of any page on our site. You can switch different types of cookies on or off using the slider buttons. It may be necessary to refresh the page for the updated settings to take effect.

Cookies on our subdomain websites

Please be aware that when you accept cookies on either our main website, , or, your preferences will be saved when you visit our other websites. This is because all three websites are under our main YoungMinds domain. This means when you’ve accepted cookies on any of these sites, your preferences will be transferred when you visit any other one of our websites. Across all the websites you are able to update your cookie preferences.

Necessary cookies

These cookies are necessary for our website and services to work. They do not access or store any personal data. Our website cannot function without these cookies, so they are always set on.

Performance cookies

Performance cookies also known as analytic cookies, allow us to measure and report on website activity. This includes things like how many people visit our website, how users look at different pages, what device (e.g. phone or tablet) they use, and when they are using our website. This helps us to improve the way our website works for you. Analytics cookies are also used to identify what devices a user is on when accessing our website. Analytics cookies also come from third-party sites like Instagram or YouTube. Analytic cookies do not collect information that directly identifies you as an individual.

Marketing cookies

Marketing cookies or any other form of local storage is used to create user profiles to send advertising (adverts about other websites that might be of interest to you). They are also used to track a user across several websites for marketing purposes. Some of these cookies include cookies from third party sites who can collect data about the user and combine it with other cookies from websites to display adverts.

Third party cookies

Some of the cookies that are used for analytics or marketing are third party cookies. These cookies are from other websites that help us with the performance of our website and help us understand how you are using our website. The third-party sites include but are not limited to:

  • Google Analytics
  • YouTube
  • Facebook
  • LinkedIn
  • HotJar
  • Curator
  • Publitas
  • Mailchimp

Our use of cookies

The table below provides more information about the cookies we use and why:

YoungMinds cookies


Used to indicate that you have hidden the cookie policy popup.


To stop unauthorised posting of content to a website.


A cookie must be set in order for us to register your cookie preferences.


This cookie is used to stop unauthorised posting of content to a website.


This cookie is used to help persist data about your visit between pages.


Used to store the details of our basket.


Used to store the details of your basket including the content of your basket, when you are browsing the site.


Used to store details related to your authentication after you have logged in.


This cookie must be set in order for us to register your cookie preferences.


These are set when you first visit the site to ensure your browser doesn’t necessarily re-download assets such as font files.

This cookie is used to indicate that you have opted in to tracking and analytics.


Third party cookies:

 Universal Analytics (Google) Cookies


 ga, _Secure-ENID, IDE, AEC, CONSENT, SOCS, _ga,  _ga_*, _gat_UA*, _gcl_au, _gid, OTZ, _GRECAPTCHA

Universal Analytics (Google) are used to collect information about how visitors use our website.


They provide aggregated analysis of website visitors; Distinguishing between human and robots to websites and to provide spam protection.

 HotJar Cookies


 _hjAbsoluteSessionInProgress, _hjSession_*,  _hjSessionUser_*, _hjIncludedInPageviewSample,  _hjIncludedInSessionSample, _hjMinimizedPolls,  _hjTLDTest

HotJar cookies are set to determine if a user is included in the data sampling defined by our site's daily session limit.


These cookies ensure subsequent requests in the session window are attributed to the same session.


These cookies ensures that the Survey stays minimized when the user navigates through our site.

 Facebook Cookies



This cookie is set by Facebook as part of their embedded services on our websites (likes, sharing etc.)


This includes Meta Pixel which shares user engagement on our website with Facebook and Instagram. The data collected helps us display ads to the most relevant people and tells us how people are interacting with our promotions. These measures make our ads perform better.

 LinkedIn Cookies


 Lang, AnalyticsSyncHistory, bcookie, lang, li_gc, lidc, UserMatchHistory, _guid, li_mc, liap, sdsc, lms_analytics, lms_ads

LinkedIn cookies enable third party sites to include some of its services such as Insight Tag, post embeds; LinkedIn cookies allows you to share our website content using LinkedIn. LinkedIn also uses for analytics and advertisement.

 YouTube Cookies



We embed videos from our official YouTube channel using YouTube’s privacy-enhanced mode. This mode may set cookies on your computer once you click on the YouTube video player, but YouTube will not store personally identifiable cookie information for playbacks of embedded videos using the privacy-enhanced mode.


Read more at YouTube’s embedding videos information page.

 TikTok Cookies


 _ttp, _tt_enable_cookie

To measure and improve the performance of your advertising campaigns and to personalise the user's experience (including ads) on TikTok.


Curator Cookies

_fbp, _gid, _gcl_au, _ga


Curator is a third party platform that allows websites to embed their organisation's social media channels on their websites. Curator uses Google Analytics and Facebook for the integrations in order to display social media and video content. Read Curator’s privacy policy.


In some rare instances, Curator cookies will appear when you have either accepted or rejected our cookies if you have visited the website and accepted cookies on the website or app.


Mailchimp Cookies


Mailchimp is a third-party email marketing platform that is used to send out emails to our subscribers on behalf of the organisation.


Mailchimp tracking is used to understand what pages on our website were visited from an email marketing campaign. Mailchimp uses the data to link visits on our website to users who have engaged with our emails. Mailchimp uses Google Analytics and Facebook Meta Pixel as part of it’s services.

View our longer cookie policy for more detailed information about each cookie, the purpose of the cookie, how long the cookies will remain on their device, and more.

Facebook Meta Pixel

Below is a list of what Facebook Meta Pixel potentially (we cannot guarantee) collects as personal identifying information that is sent by Meta Pixel.

Pseudonymised information: The list below is information that is hashed and therefore pseudonymised. Hashing to pseudonymise this information is a security measure which helps protect your information from being misused. You can find out more about how pseudonymised information works on the ICO website.

  • em – Email
  • ph – Phone Number
  • ln – Last Name
  • ge – Gender
  • db – Date of Birth
  • ct – City
  • st – State
  • zp – Zip Code

Other data potentially sent to Meta Pixel:

  • country – Country
  • external_id – External ID
  • client_ip_address – Client IP
  • client_user_agent – Client User Agent
  • fbc – Click ID
  • fbp – Browser ID
  • subscription_id – Subscription ID
  • fb_login_id – Facebook Login ID
  • lead_id – Lead ID
  • anon_id – Install ID
  • madid – Mobile advertiser ID

Links to other websites

Our website contains links to other websites. These websites will have their own privacy policies and may collect and use your personal information in a different way to us. You should read their own cookie policy and privacy policy.

Managing cookies

To update your cookie preferences, click the button that says 'manage cookies' which sits at the top of this page and on the footer of our website.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit or

Find out how to manage cookies on popular browsers:

To find information relating to other browsers, visit the browser developer's website.

To opt out of being tracked by Google Analytics across all websites, visit