Our social media channels, including Instagram, TikTok, YouTube, Facebook and LinkedIn, are central to how we support young people, empower parents and adults, and drive impact through our campaigns. The Social Media Manager will own and evolve our social media strategy, leading a small, passionate team to create standout content for a highly engaged audience of 200k+.
Taking an audience-first, insight-led approach, you’ll shape content plans that make young people feel seen, grow engagement and deliver results. You’ll thrive in a fast-moving, test-and-learn environment, using data and insights to experiment, take creative risks and push our social presence forward.
If you’re motivated by social media with purpose and want your work to change lives, we’d love to hear from you.
We are currently working with a hybrid working model, where there is the option of working from home combined with 4-12 days a month of working in the office.
The Social Media Manager will be responsible for the delivery and development of YoungMinds’ social media strategy, leading a small team to create engaging content for an audience of 200k+. YoungMinds’ social media channels (Instagram, Facebook, LinkedIn, YouTube and TikTok) play an increasingly critical role in helping us to reach our key audiences of young people and the parents and adults in their lives. We're at a pivotal moment for the organisation, as we complete one organisational strategy and develop an innovative new direction. This role will play a central part in mobilising our digital channels to act on this new strategy, using insights and creative thinking to reach the young people people who need us most.
The Social Media Manager will work with colleagues across YoungMinds to develop content for our social channels, taking an audience-first, insights led approach to the content we publish. You will boost engagement in line with our strategy - whether that’s reaching young people with supportive messages, building parent’s understanding of how to support their child’s mental health, promoting our services to teachers or building support for one of our campaigns. You will work in a test-and-learn environment where you will be encouraged to build on insights and instinct to experiment and take risks, using the resources at your disposal.
The Social Media Manager will be expected to:
Candidates will be shortlisted on the basis of demonstrating the following essential criteria to a satisfactory level:
Further information on the post can be found in the job pack below.
We welcome applications from Black and Minoritised, LGBTQ+ groups and those with disabilities, as they are currently under-represented.
Please note, due to the fixed term nature of this role, we are only able to consider candidates available for an immediate start. Candidates must be available for interview w/c 12 January 2026.
One of our values is: “We celebrate what makes you you – whoever you are, we welcome you and encourage you to be true to yourself”.
If you are excited about helping us to achieve our mission, passionate about working at an organisation that puts the lived experience of young people at the heart of everything we do and want to be part of our drive to become a truly anti-racist organisation we want to hear from you.
To apply, please fill in the application form - downloadable below - and send via email to recruitment@youngminds.org.uk by the deadline listed, with the job title included as the subject.
You’ll be part of a passionate, hardworking team that cares about the work they do and you’ll be part of making a real difference to the lives of children and young people. In addition to becoming part of the YoungMinds team, you’ll get:
A world where no young person feels alone with their mental health.
We want to see a world where every young person who is struggling feels able to reach out, and has people and services around them who can really help.
