Our partnership with M&S
The M&S and YoungMinds partnership launched in October 2023 on World Mental Health Day, with an ambitious target of raising £5m. Three years in, M&S colleagues and customers have raised an incredible £7.5m.
Thanks to initiatives including M&S customers rounding up their shopping at the tills, 5p donations from every Farmhouse loaf sold, and M&S colleagues across the UK taking part in a Big FUN-raiser, the partnership has raised vital funds to support our work.
These funds have contributed to young people and adults accessing YoungMinds information and support over nine million times.
But we're not stopping there. One in five young people are struggling with their mental health every day. No young person should feel alone with their mental health, and no adult should feel lost when they want to help. Together, we've got this.
M&S and Hello Yellow Hello Yellow is our flagship fundraising and awareness raising campaign.
Every year on World Mental Health Day, we encourage schools, workplaces, individuals and communities to wear yellow and fundraise for YoungMinds to show young people they’re not alone with their mental health.
Since 2023, we’ve worked with M&S as our headline partner for Hello Yellow. With their support, we’ve reached more schools and young people than ever before. In 2026, we’re celebrating 10 years of Hello Yellow – head to the Hello Yellow section of our website to find out how you can take part!
Interested in becoming a corporate partner?
We are so grateful for the support of all our corporate partners who have joined us in our fight for young people's mental health.
If you're interested in joining the fight too, find out more about the different ways your company can support us